Welcome To The New PaulMcCartney.Com
Redevelopment Blog
Hi everyone,
If you’re reading this then you will probably be aware there is a lot going on behind the scenes here at PaulMcCartney.com. We want to make Paul’s website a much more enjoyable place to visit and also make it easier for you to find out what he’s up to.
If you’re reading this then you will probably be aware there is a lot going on behind the scenes here at PaulMcCartney.com. We want to make Paul’s website a much more enjoyable place to visit and also make it easier for you to find out what he’s up to.
Now, much of what we’re working on you won’t see in full for a few months, so we decided to begin a blog to keep you up-to-date on the progress. You’re probably thinking, what exactly have we been up to?
For an artist like Paul, who has done and continues to do so much, there is a lot of work involved in collecting all the content together and displaying it in a fun and engaging way, and we want to make sure we do it right. After spending a lot of time thinking about how to approach this rebuild, the first decision we made was this:
Rather than spending lots of time and energy creating bespoke functionality for PaulMcCartney.com, such as the music and video players, we will be working with people like Soundcloud and YouTube. We love what they do and they do it better than we could ever hope to because that’s what they specialise in. Also, working with them allows us to concentrate on bringing you great content and creating exciting new features instead. We call this the 'Hub and Spoke' approach; PaulMcCartney.com is the hub, the third parties who we work with are the spokes.
How did we decide what features should be on the new site? That’s where you come in. We know what we think an artist’s website should include, but we’re not making this website for us, we’re making it for you. At the beginning of the year everyone was invited to join in with a PaulMcCartney.com survey, providing your opinion on the current website and content.
We kept the survey open for a couple of weeks and received over 12,000 responses, which was incredible! To get so many people willing to help out was very exciting as it shows just how much you care about PaulMcCartney.com. And that also makes us determined to make sure the new site is as good as it can be.
(Click for larger image)
So, what did you tell us...
Question 1 asked: What are your favourite sections of PaulMcCartney.com? You told us:
(Click for larger image)
Question 2 asked: Which parts of the PaulMcCartney.com website do you feel should be prioritised for improvement? You told us:
(Click for larger image)
And question 3 asked: What additional features would you like to see on the PaulMcCartney.com website? You told us:
(Click for larger image)
From these first three questions alone we were given a great deal of useful information about what we should be concentrating on, telling us, for example:
For an artist like Paul, who has done and continues to do so much, there is a lot of work involved in collecting all the content together and displaying it in a fun and engaging way, and we want to make sure we do it right. After spending a lot of time thinking about how to approach this rebuild, the first decision we made was this:
Rather than spending lots of time and energy creating bespoke functionality for PaulMcCartney.com, such as the music and video players, we will be working with people like Soundcloud and YouTube. We love what they do and they do it better than we could ever hope to because that’s what they specialise in. Also, working with them allows us to concentrate on bringing you great content and creating exciting new features instead. We call this the 'Hub and Spoke' approach; PaulMcCartney.com is the hub, the third parties who we work with are the spokes.
How did we decide what features should be on the new site? That’s where you come in. We know what we think an artist’s website should include, but we’re not making this website for us, we’re making it for you. At the beginning of the year everyone was invited to join in with a PaulMcCartney.com survey, providing your opinion on the current website and content.
We kept the survey open for a couple of weeks and received over 12,000 responses, which was incredible! To get so many people willing to help out was very exciting as it shows just how much you care about PaulMcCartney.com. And that also makes us determined to make sure the new site is as good as it can be.
(Click for larger image)
So, what did you tell us...
Question 1 asked: What are your favourite sections of PaulMcCartney.com? You told us:
(Click for larger image)
Question 2 asked: Which parts of the PaulMcCartney.com website do you feel should be prioritised for improvement? You told us:
(Click for larger image)
And question 3 asked: What additional features would you like to see on the PaulMcCartney.com website? You told us:
(Click for larger image)
From these first three questions alone we were given a great deal of useful information about what we should be concentrating on, telling us, for example:
- You wanted more personal content from Paul. We discussed this with him and came up with the new feature ‘You Gave Me The Answer’, the first of which was published in February.
- You have also told us on the Maccaboard that you want the ability to communicate with other fans via a website social network and we’re currently doing tests on bringing this feature to the site.
These are just two of the many new things we are working on to help make PaulMcCartney.com a cooler website. We’ll be letting you know about much more in future blog updates. These updates will include infographics, more details from the surveys and news on what we’re working on. We also want to continue hearing from you so check your inbox this weekend for the next survey. And please let us know what you think of this blog and what you want it to include in the comments below and we’ll try and address as many of your questions as possible too.
Bienvenido Al Nuevo Blog
PaulMcCartney.Com Reurbanización
Hola a todos, Si estás leyendo esto, entonces usted probablemente se dará cuenta que hay mucho sucediendo detrás de las escenas aquí en PaulMcCartney.com. Queremos hacer sitio web de Pablo en un lugar mucho más agradable para visitar y también hacen que sea más fácil para usted para averiguar lo que está haciendo.
Ahora, gran parte de lo que estamos trabajando no verá en su totalidad por unos meses, por lo que decidió comenzar un blog para mantener al lector al día sobre el progreso.Probablemente esté pensando, ¿qué hemos hecho? Para un artista como Paul, que ha hecho y sigue haciendo mucho, hay una gran cantidad de trabajo involucrado en la recolección de todos los contenidos juntos y mostrarlo de una manera divertida y participar camino, y queremos asegurarnos de hacerlo bien. Después de pasar mucho tiempo pensando en cómo abordar esta reconstrucción, la primera decisión que tomamos fue la siguiente: En lugar de gastar mucho tiempo y energía a medida para crear una funcionalidad PaulMcCartney.com, como los reproductores de música y video, vamos a trabajar con gente como Soundcloud y YouTube.
Nos encanta lo que hacen y lo hacen mejor de lo que podía esperar, porque eso es lo que se especializan También, trabajando con ellos nos permite concentrarnos en lograr que el gran contenido y la creación de nuevas e interesantes características en su lugar.
Llamamos a esto el "hub and spoke"enfoque; PaulMcCartney.com es el centro, los terceros con los que trabajamos son los rayos. ¿Cómo decidimos qué características deben estar en el nuevo sitio? Ahí es donde entras tú Sabemos lo que pensamos sitio web de un artista debe incluir, pero no vamos a hacer este sitio para nosotros, lo estamos haciendo por usted. A principios de año todos fueron invitados a participar en una encuesta con PaulMcCartney.com, ofreciendo su opinión sobre el actual sitio web y su contenido.
Hemos mantenido la encuesta abierta por un par de semanas y recibió más de 12.000 respuestas, que era increíble! Para llegar a tantas personas dispuestas a ayudar a la salida fue muy emocionante ya que muestra lo mucho que te importa PaulMcCartney.com.
Y eso también nos hace decidido a asegurarse de que el nuevo sitio es tan bueno como se puede ser. (Haga clic para ampliar la imagen)Entonces, ¿qué nos dicen ...
la pregunta 1 pregunta: ¿Cuáles son tus secciones favoritas de PaulMcCartney.com? Usted nos dijo: (Haga clic para ampliar la imagen)
Pregunta 2 pregunté: ¿Qué partes de la página web PaulMcCartney.com te sientes deben ser priorizados para mejorar? Usted nos dijo: (Haga clic para ampliar la imagen)
Y la pregunta 3 preguntó: ¿Qué características adicionales le gustaría ver en la página web PaulMcCartney.com? Usted nos dijo: (Haga clic para ampliar la imagen)
A partir de estas tres primeras preguntas solo nos dieron una gran cantidad de información útil sobre lo que deberíamos estar concentrando en, que nos dice, por ejemplo:
- Usted quería más contenido personal de Pablo. Hablamos de esto con él y se acercó con la nueva característica "You Gave Me The Answer ', el primero de los cuales fue publicado en febrero.
- Usted también nos han dicho en la Maccaboard que desea que la capacidad de comunicarse con otros fans a través de una red social y sitio web que actualmente estamos haciendo pruebas en traer esta característica en el sitio.
Estos son sólo dos de las muchas cosas nuevas que estamos trabajando para ayudar a hacer una página web PaulMcCartney.com más fresco. Vamos a dejar que usted sabe mucho más acerca de actualizaciones del blog en el futuro.
Estas actualizaciones incluyen infografía, más detalles de las encuestas y noticias sobre lo que estamos trabajando.También queremos continuar con el conocimiento de que a fin de comprobar su bandeja de entrada este fin de semana para la próxima encuesta.
Y por favor, háganos saber lo que piensas de este blog y lo que usted quiere incluir en los comentarios de abajo y vamos a tratar de abordar la mayor cantidad de preguntas posible también. Mis mejores deseos!PaulMcCartney.com
source:
http://www.paulmccartney.com/news-blogs/news/27462-welcome-to-the-new-paulmccartney-com-redevelopment-blog
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